Pharma marketing · Omnichannel · Digital & AI
The plan is in the slides. Let’s make it real.
8 years in-house. 6 years consulting. AI in everything I do. I help pharma marketing, medical and digital teams turn strategy into customer engagement that delivers results, and build the in-house capability to keep it going, from global to local.
Strategy · Engagement · Results · Capability
Sound familiar?
Most teams don’t lack strategy. They lack the bridge to execution.
01 Journeys
“We’ve mapped the customer journey. Nobody is using it.”
02 Content
“We produce plenty of content. Customers aren’t engaging with it.”
03 Execution
“We spend a lot of time planning, but struggle to turn PowerPoint slides into reality.”
04 Insight
“We have the data. We just can’t turn it into decisions.”
05 Operations
“Global builds it. Local markets can’t run it.”
06 Best practice
“We know what good looks like. We don’t know how to get there.”
AI can now take on much of the heavy lifting behind each of these. Knowing where it helps, where it doesn’t, and how to set it up compliantly, efficiently and sustainably is where experience comes in.
What I do
Strategy into action. Human-led, AI-powered.
01
Customer journey planning
Engagement flows built around a real customer need and a clear brand objective, with every touchpoint connected across channels.
Human + AIAI maps the gaps in minutes. Experience decides how best to close them.
02
Customer-centric content
Content planned from what customers need to know and do next, not from what the brand wants to say.
Human + AIAI drafts and adapts at speed. Experience keeps it accurate, on-brand and ready for review.
03
Experience execution
Playbooks, workflows and activation guides that field, digital and medical teams can actually use, in the moments they need them.
Human + AIAI builds, learns and adapts. Experience makes it work with real people, real systems and real habits.
04
Data into insight
Measurement that answers a business question, so every campaign teaches you something for the next one.
Human + AIAI finds the patterns. Experience asks the right question first.
The approach
Build the capability, not just the campaign.
Every project leaves your team more confident to do it again without me, including using AI well, safely and compliantly in their own work. And yes, marketing should be enjoyable along the way.
Selected work
Global strategy. Local reality.
Reusable HCP engagement flows, from playbook to practice
A playbook of engagement flows any brand team can adapt. Each flow is a connected sequence of touchpoints across field, email, web and events, built around a specific HCP need and brand objective, with an activation guide to put it into practice.
Human + AIAI lets teams pull the right flow in the moment they design for a goal. Experience shaped every flow around the channels, teams and approvals already in place.
Campaigns delivered end to end, from strategic goal to measurable result
Working alongside brand marketing and medical teams to turn strategic goals into live campaigns: building, deploying, measuring and optimising them, while keeping large multi-stakeholder teams aligned and moving.
Human + AIAI speeds up the builds, reporting and optimisation. Experience keeps brand, medical and compliance pulling in the same direction.
Processes rebuilt around how people actually work
Redesigning processes around real behaviour, from briefing, content build and approvals to sharing best practice globally and locally, and the customer processes where people meet the company. Then deploying, user testing and optimising them, and rolling them out with comms, community and learning experiences until they become business as usual.
Human + AIAI shows where the friction is. Experience brings people with you.
Coaching that builds personal capability
One-to-one coaching for senior brand managers and directors, linked to their personal performance plans: working sessions, joining their meetings with others, and rehearsing presentations until they land. Plus small-group coaching that helps cross-functional teams move a shared project forward.
Human + AIAI tailors the practice and feedback. Experience knows what good looks like in the room.
Insights · The Weekly Pharma Engagement Brief
What’s changing in pharma engagement, every Tuesday.
Researched with AI across the week’s news, then read, filtered and written up by me, with the practical so-what for your team.
About
Hi, I’m Amish.
I spent 8 years in-house in pharma marketing before going independent. Today I work with global and local teams across marketing, medical and digital, from omnichannel strategy to the first email that goes out.
I use AI every day, for research, drafting, analysis and building. My job is the part it can’t do: the judgement, the relationships, and knowing what will work in a regulated world.
Away from work I’m training for marathons and HYROX, which is mostly a lesson in plans meeting reality.
Podcast
Final Form Podcast
Real-life challenges in pharma medical and marketing, and how people overcome them. Career paths, plus deep dives on content excellence and innovation, including how AI is changing the work.
Watch on YouTube →Let’s talk
Everything starts with one conversation.
Bring the challenge. I’ll bring the experience, and the right AI tools to move it faster.