Built on Years of In-house
Experience
Hi! I'm Amish Patel. With thousands of hours spent testing and learning what works and what doesn't when it comes to marketing execution and organisational change, my mission is to simplify this ever-evolving world of marketing by delivering bespoke solutions that drive scalable impact.
The key area of focus for APC is turning strategy into action; through excellence in customer journey planning, developing customer-centric content, executing a seamless customer experience, and turning data into insight.
Ultimately, marketing should be fun and that's why my approach focuses on making it just that, whilst building people capability for long-term success.
CUSTOMER JOURNEY
"Even with all these platforms, channels and people, we still can't seem to orchestrate effective customer journeys without everything being a project each time."
CONTENT
"Our target audience doesn't engage with our content as much as we'd like them to."
EXECUTION
"We spend a lot of time planning, but struggle to turn PowerPoint slides into reality"
CUSTOMER INSIGHT
"Our customer data is disjointed, so it's difficult to show up as one company voice."
OPERATIONS
"There are too many processes to follow, so our people are not working optimally."
BEST PRACTICE
"We create customer impact in silos, but can't seem to scale it efficiently."
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