Amish PatelJul 22, 20192 minMeasuring success when it's not linked to salesReturn-on-objective enables you to prove campaign effectiveness when it's not possible or feasible to tie it directly to sales.
Amish PatelMay 21, 20192 minThree reasons why social media is important for any business, big or smallYou've probably heard the saying 'fish where the fish are' many times; well, social media is the biggest ocean out there.
