Amish Patel
Is iOS 15 tricking your email performance?
If you've recently experienced a sharp rise in email performance, this is probably why.
FIVE AFTER NOW
A series of articles with a reading time of under five minutes, aimed at helping readers turn marketing theory into immediate action
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Amish Patel
- Jul 11, 2021
- 3 min
How to choose the right email strategy in Pharma
Informed by data or capability, expertise & resource?
Amish Patel
- Jun 1, 2021
- 2 min
The number one wasted opportunity in email marketing
This is the equivalent to closing the door in the face of your most engaged customers.
Amish Patel
- Feb 11, 2021
- 3 min
10 things to avoid when doing a webinar
Webinars are here to stay! But avoid these common mistakes if you want to reap the rewards they can bring.
Amish Patel
- Jan 20, 2021
- 2 min
How to avoid having your emails land in the spam folder
Being aware of the items which are fully in your control is a great starting point as you create your next marketing email.
Amish Patel
- Oct 21, 2020
- 3 min
Your content should fit into one of three categories
If it doesn't fit into one of these three, then save yourself some time and drop it.
Amish Patel
- Sep 27, 2020
- 3 min
Five steps to webinar greatness
If you're going to spend time working on a webinar, ensure you cover all of the bases to get maximum value.
Amish Patel
- Jul 22, 2019
- 2 min
Measuring success when it's not linked to sales
Return-on-objective enables you to prove campaign effectiveness when it's not possible or feasible to tie it directly to sales.
Amish Patel
- May 21, 2019
- 2 min
Three reasons why social media is important for any business, big or small
You've probably heard the saying 'fish where the fish are' many times; well, social media is the biggest ocean out there.
Amish Patel
- Apr 8, 2019
- 2 min
Building relationships with email subscriptions
It can take time to grow a database; don't be swayed by short-term plays that can do long-term damage.
Amish Patel
- Feb 6, 2019
- 2 min
Why your KPIs mean absolutely nothing
A key point at the heart of KPI setting is defining your objectives, as well as targeting - they go hand in hand.
Amish Patel
- Dec 28, 2018
- 2 min
Customer Experience lessons from Netflix's 'Black Mirror' movie
Three lessons marketers can take away to create a personalised, but structure customer experience.
Amish Patel
- Nov 24, 2018
- 3 min
Getting started with Content Marketing in Pharma
It can play a major role in differentiating one brand to another, by creating value and trust between all parties.