FIVE AFTER NOW

A series of short articles aimed at helping readers turn marketing theory into action.

All Posts
Content
Experience
Measurement
Growth
Social Media
Virtual

Amish Patel

Feb 11
3 min

10 things to avoid when doing a webinar

Webinars are here to stay! But avoid these common mistakes if you want to reap the rewards they can bring.

How to avoid having your emails land in the spam folder

Amish Patel

Jan 20
2 min

How to avoid having your emails land in the spam folder

Being aware of the items which are fully in your control is a great starting point as you create your next marketing email.

Your content should fit into one of three categories

Amish Patel

Oct 21, 2020
3 min

Your content should fit into one of three categories

If it doesn't fit into one of these three, then save yourself some time and drop it.

Amish Patel

Sep 27, 2020
3 min

Five steps to webinar greatness

If you're going to spend time working on a webinar, ensure you cover all of the bases to get maximum value.

Measuring success when it's not linked to sales

Amish Patel

Jul 22, 2019
2 min

Measuring success when it's not linked to sales

Return-on-objective enables you to prove campaign effectiveness when it's not possible or feasible to tie it directly to sales.

Three reasons why social media is important for any business, big or small

Amish Patel

May 21, 2019
2 min

Three reasons why social media is important for any business, big or small

You've probably heard the saying 'fish where the fish are' many times; well, social media is the biggest ocean out there.

Building relationships with email subscriptions

Amish Patel

Apr 8, 2019
2 min

Building relationships with email subscriptions

It can take time to grow a database; don't be swayed by short-term plays that can do long-term damage.

Amish Patel

Feb 6, 2019
2 min

Why your KPIs mean absolutely nothing

A key point at the heart of KPI setting is defining your objectives, as well as targeting - they go hand in hand.

Customer Experience lessons from Netflix's 'Black Mirror' movie

Amish Patel

Dec 28, 2018
2 min

Customer Experience lessons from Netflix's 'Black Mirror' movie

Three lessons marketers can take away to create a personalised, but structure customer experience.

Getting started with Content Marketing in Pharma

Amish Patel

Nov 24, 2018
3 min

Getting started with Content Marketing in Pharma

It can play a major role in differentiating one brand to another, by creating value and trust between all parties.

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