FIVE AFTER NOW

A series of articles with a reading time of under five minutes, aimed at helping readers turn marketing theory into action.

10 things to avoid when doing a webinar

Webinars are here to stay! But avoid these common mistakes if you want to reap the rewards they can bring.

Being aware of the items which are fully in your control is a great starting point as you create your next marketing email.

If it doesn't fit into one of these three, then save yourself some time and drop it.

If you're going to spend time working on a webinar, ensure you cover all of the bases to get maximum value.

Return-on-objective enables you to prove campaign effectiveness when it's not possible or feasible to tie it directly to sales.

You've probably heard the saying 'fish where the fish are' many times; well, social media is the biggest ocean out there.

It can take time to grow a database; don't be swayed by short-term plays that can do long-term damage.

A key point at the heart of KPI setting is defining your objectives, as well as targeting - they go hand in hand.

Three lessons marketers can take away to create a personalised, but structure customer experience.

It can play a major role in differentiating one brand to another, by creating value and trust between all parties.