Content

Blog

A series of short articles aimed at busting myths, sharing marketing trends & providing handy tips that can be applied in everyday marketing. Filter by the categories below.

Jan 6, 2023
1 min

Your job just got easier - Harnessing ChatGPT in Pharma

ChatGPT has the potential to revolutionize how companies market their products to both healthcare providers and consumers.

Nov 2, 2021
3 min

Is iOS 15 tricking your email performance?

If you've recently experienced a sharp rise in email performance, this is probably why.

Jul 12, 2021
3 min

How to choose the right email strategy in Pharma

Informed by data, capability & expertise.

Jun 2, 2021
2 min

The number one wasted opportunity in email marketing

This is the equivalent to closing the door in the face of your most engaged customers.

Jan 20, 2021
2 min

How to avoid having your emails land in the spam folder

Being aware of the items which are fully in your control is a great starting point as you create your next marketing email.

Oct 22, 2020
3 min

Your content should fit into one of three categories

If it doesn't fit into one of these three, then save yourself some time and drop it.

Nov 24, 2018
3 min

Getting started with Content Marketing in Pharma

It can play a major role in differentiating one brand to another, by creating value and trust between all parties.